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Growth Hacking

What is Growth Hacking and why it is so effective?

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Businesses employ appropriate strategies to survive, stand out, and increase sales. Marketing is clearly something to work on. Growth hacking is a powerful tool to increase performance and grow your business. In particular, it allows you to attract new customers and increase your sales. Discover growth marketing and its peculiarities!

What is Growth Hacking?

Growth hacking is also known as growth marketing. It is a strategy based on using different tests to determine the best way to optimize your company’s results.

To achieve its goals, growth marketing uses various tools such as natural referencing, A/B testing, value-added content, advertising campaigns, etc. Essentially, the strategy consists of:

  1. Determine areas for testing and optimization;
  2. Make a hypotheses;
  3. Test hypotheses through experiments;
  4. Analyze the results and draw conclusions.

Growth marketing inevitably enables a company to achieve sustained growth.

The pillars of growth hacking

Growth Marketing is a set of strategies based on four pillars: Attract, Convert, Sell and Retain. Above all, good communication is required in order to reach as many interested parties as possible. Thanks to the creation of quality content and the use of SEO or SEM techniques, the prospects feel a need for the products or services offered by the company.

At this point, it’s easier to convert leads. Growth marketing makes it possible to operate both B2B and B2C. Whether you have individual clients or businesses, you can use growth marketing and reap real benefits. After all, this marketing strategy serves to build customer loyalty.

Growth marketing VS growth hacking

Growth marketing and Growth Hacking have a lot in common. However, there are also elements that set them apart from others. Both strategies use a common matrix, abbreviated as AARRR: acquisition, activation, retention, referral, and revenue


This first level of the matrix to attract new leads. Good visibility is therefore essential for the company.


The activation allows the relevant target and visitors to make a purchase. Various techniques are used for this. This includes providing white papers, offering demos, subscribing to newsletters and more.


After you attract new prospects, it’s important to convert and keep them. Marketing automation and content marketing are the top lead retention options.


Recommendation is an important step in growth marketing and growth hacking. It consists in turning your customers into ambassadors of your company. In practice, they are encouraged to talk about the company’s products and services.


Revenue is the final step in any growth marketing approach. Every user and every customer is an added value for the company.

First and foremost, growth marketing differs from brand  Growth hack marketing. The former cares more about the brand than the latter.

Therefore, growth marketing leverages the technical capabilities of the product to drive sustainable growth. On the other hand, growth hacking is based only on customers. It achieves rapid but often short-lived growth..

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