Reddit boosts its mobile and digital advertising operations by acquiring Spiketrap.

Reddit boosts its mobile and digital advertising

Reddit recently bought the audience contextualization company Spiketrap to improve the targeting and relevance of its ads. Spiketrap technology is utilized to improve quality rating and prediction of user involvement. It accomplishes this through contextual analysis and features provided by its AI engine. As part of Reddit, it will improve interest and contextual targeting, predictive …

Reddit boosts its mobile and digital advertising operations by acquiring Spiketrap. Read More »