Mastodon app downloads skyrocketed more than 6000% after Musk takes over Twitter

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Mastodon downloads have increased by over 6,000% since Elon Musk took over Twitter. As a result of the recent controversy, users appear to be abandoning Twitter in favor of safer alternatives.

What is the current state of Mastodon?

Mastodon positions itself as a free and open-source alternative to the Twitter app and website. There are some parallels, but there are also significant differences. Mastodon is a platform that allows users to create communities with their own set of rules. Similarly, Mastodon does not prioritize its users’ interests when delivering content; rather, posts are delivered in reverse chronological order. More importantly, there are no advertisements in the app.

Mastodon is a social networking site that aims to compete with Twitter. There have been a lot more downloads of Mastodon recently.

Mastodon Downloads Globally

The app had one million monthly users as of November 6th, with 489 thousand signing up in October. There was a 283% increase in searches between October and November.

Musk’s plans to charge for account verification and other problems seem to be the main reasons why so many people are leaving Twitter in droves.

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Mastodon’s popularity grew in November.

mastodon November

Twitter’s popularity shows no signs of abating.

Despite this, Twitter was the seventh most downloaded app in the United States during the first week of November, with 526,600 to 636,600 downloads.

Mastodon will have one million MAUs in 2022, while Twitter will have 368.1 million MAUs worldwide. According to eMarketer, Twitter will lose 0.5 percent of its user base this year, dropping to 57.5 million users.

Other Options

Mastodon will struggle to compete with Twitter until these issues are resolved. It takes some time to get used to the platform’s unusual interface. Marketers are unlikely to support it because there is no pre-existing infrastructure for advertising.

However, Mastodon is not the only Twitter alternative; there are others. Substack, Discord, Gas, and Geneva are currently among the most popular social apps, and their user bases are growing. Bluesky, the new app from former Twitter CEO Jack Dorsey, has seen a 207% increase in searches and currently has 30,000 people on waiting lists.

Major Findings

  • Mastodon’s global downloads increased by over 6,000% after Elon Musk took over Twitter.
  • The number of monthly active users increased by nearly 500,000 in October and November of 2022.
  • Mastodon-related phrases have increased by 283%. Search the internet


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